Privacy policy

BrainyPaws Privacy Policy

Last updated: 13 October 2026

1. Introduction

BrainyPaws operates an online store through Shopify and sells exclusively to customers in South Africa.

This Privacy Policy explains how we collect, use and share your personal information when you visit our website, place an order or contact us. We handle personal information in accordance with applicable South African laws, including the Protection of Personal Information Act 4 of 2013 (POPIA).

2. Information We Collect

Depending on how you use our store, we may collect:

Contact details: Your name, email address, telephone number and delivery address.
Order information: Products purchased, order history and transaction details.
Payment information: Information needed to process and confirm payments through Yoco and relevant payment services.
Website information: Technical information such as your IP address, browser, device and website activity, where collected through Shopify, cookies or tracking tools.
Communications: Information you provide when contacting us or requesting customer support.
Marketing preferences: Information about your promotional email preferences and consent choices.

3. How We Use Your Information

We may use your personal information to:

Process payments and fulfil orders.
Arrange deliveries through Aramex.
Respond to questions and provide customer support.
Maintain and secure our website.
Meet applicable legal and recordkeeping obligations.
Send promotional emails where permitted by law.
Measure advertising performance and understand website activity through marketing and tracking tools, where enabled and lawfully used.

4. Payments and Delivery

Our online store operates through Shopify. We intend to use Yoco to process payments and Aramex to deliver orders.

Relevant information may be shared with these providers as necessary to complete transactions and deliveries. Their handling of personal information is also subject to their respective privacy practices.

5. Cookies and Advertising

Our website may use cookies and similar technologies to support website functionality and, where enabled, measure advertising performance and website activity.

We plan to use the Meta Pixel to help measure advertising performance and understand how visitors interact with our store. Depending on its configuration, it may collect information about website activity and share data with Meta.

We will configure tracking tools and applicable privacy settings in accordance with relevant legal requirements. Where consent is required, we will seek it before the relevant tracking takes place.

6. Promotional Emails

We plan to use email marketing tools to send promotions and product updates.

We will send promotional emails in accordance with applicable law, including POPIA's requirements for electronic direct marketing. Where consent is required, we will obtain it before sending marketing communications.

You can request to stop promotional emails by using the unsubscribe link in the email, where available, or by contacting hello@brainypaws.co.za.

We may still send necessary messages relating to your orders or customer-service enquiries.

7. Who We Share Information With

We may share relevant personal information with service providers where necessary to operate our store, including:

Shopify, which hosts our online store.
Yoco, for payment processing.
Aramex, for delivery.
Meta, if our advertising and tracking tools are enabled.
Email marketing providers, once selected and configured.

We may also disclose information where required by law.

We do not sell your personal information as a standalone product. Data sharing through service providers and advertising tools will depend on our actual settings and applicable law.

8. Storage and Security

We will take reasonable steps to protect personal information against loss, unauthorised access, misuse or disclosure.

We will retain information only for as long as reasonably necessary for the purpose for which it was collected, including order processing, customer support and applicable legal obligations.

When information is no longer required and there is no lawful reason to retain it, we will take appropriate steps to delete or de-identify it.

9. Your Privacy Rights

Subject to applicable law, you may request access to your personal information, ask us to correct inaccurate information, request deletion where permitted, object to certain processing, or withdraw consent where processing is based on consent.

You can also ask us to stop sending promotional emails.

To make a privacy-related request, contact hello@brainypaws.co.za. We may need to verify your identity before responding.

You may also contact South Africa's Information Regulator if you believe your personal information has been handled unlawfully: https://inforegulator.org.za/.

10. Changes to This Policy

We may update this Privacy Policy if our business, services or data-handling practices change. The latest version will be published on our website with an updated date.